Chidinma Ekile lands new endorsement deal

Nigerian crooner Chidinma Ekile is now the new brand ambassador and media influencer for MOLPED sanitary pads.

The singer who landed the deal with Hayat Kimya, a Turkish leading company in FMCG industry has become the first ever Nigerian ambassador for the newly released sanitary pads.

According to the managing director for Hayat Kimya Nigeria, Hakan Misri, “We’re delighted to announce our partnership with Ms. Ekile as she captures the beauty, strength, modernity and boldness of every woman that MOLPED recognizes. This move encapsulates MOLPED’s emphasis on high performance. Whether it’s our product or the people that represent our brand, we want the best of the best.”

Commenting on the deal,  Chidinma said: " having spent my fair share of time in stores and markets looking for the best pad brand for my sometimes heavy flow and being sadly disappointed because I still had to deal with discomfort and leakage regardless of the brand hype, it is truly relieving to finally have found one real product that meets it claim.

To be selected as a brand ambassador and media influencer, I’m genuinely excited because I get to share my stories and experiences that I hope will provide comfort and inspiration to millions of women and girls who have also shared the same struggles with finding the right pad for those days.”