Christiano Ronaldo models his new CR7 underwear collection - see pics

Cristiano Ronaldo has swapped football pitches for photoshoots in order to promote his new underwear collection, for CR7.

The Juventus star went topless in the snaps, leaving very, very little to the imagination as he showed off his latest range of colourful pants.

The dad-of-four revealed he was very hands on with every part of the campaign, and wanted the whole thing to have a summer vibe.

Discussing the range, Cristiano said: ‘Summer is my favourite season and I love the time of day when the sun goes down and the sky is vivid. ‘I wanted to capture that feeling in my HS19 campaign, using intense colour that’s bold, rich and compliments my new collection. I wanted the campaign to have a really relaxed feel.

'Summer is the time of year when I have some time to chill out, so I wanted to reflect that. I always want my underwear to have a unique twist, which is where the playful use of colour comes in. Essentially, I want to create underwear that looks so good that I want to wear it on the beach, rather than covering it up with my swimwear!’

Cristiano’s racy photoshoot comes after he returned from a romantic holiday with rumoured fiancée Georgina Rodriguez.