Prince Harry and Meghan Markle reveal they will stop using 'Sussex Royal' brand name after being banned by the Queen

Prince Harry and Meghan Markle have revealed that they won't use 'Sussex Royal' brand name in their new life outside the monarchy, their spokeswoman confirmed. 

The Duke and Duchess had been in discussions with aides about applying the word 'royal' to their future ventures, namely a charitable organisation.

But the Queen thwarted these plans, meaning the couple will have to drop the royal moniker when they quit frontline Family duties next month.

The Duke and Duchess had been in discussions with aides about applying the word 'royal' to their future ventures, namely a charitable organisation.

Their spokeswoman said: 'While the Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK Government rules surrounding use of the word Royal, it has been therefore agreed that their non-profit organisation, when it is announced this spring, will not be named Sussex Royal Foundation.

"The Duke and Duchess of Sussex do not intend to use "SussexRoyal" in any territory post-spring 2020.'

Trademark applications that were earmarked for the charitable entity have also been withdrawn.

These applications were filed as protective measures and are understood to have not been made for commercialisation but to protect the couple's brand from being exploited.

Harry and Meghan, who have been allowed to retain their HRH titles, have spent tens of thousands of pounds on a new Sussex Royal website to complement their hugely popular Instagram feed. However they have  updated their website to reflect the revelation they are to drop the Sussex Royal brand.

Harry and Meghan's online statement reads;

 'As shared in early January on this website, The Duke and Duchess of Sussex do not plan to start a "foundation", but rather intend to develop a new way to effect change and complement the efforts made by so many excellent foundations globally.

'The creation of this non-profit entity will be in addition to their cause driven work that they remain deeply committed to. 

'While The Duke and Duchess are focused on plans to establish a new non-profit organisation, given the specific UK government rules surrounding use of the word 'Royal', it has been therefore agreed that their non-profit organisation will not utilise the name "Sussex Royal" or any other iteration of "Royal".

'For the above reason, the trademark applications that had been filed as protective measures and that reflected the same standard trademarking requests as done for The Royal Foundation of The Duke and Duchess of Cambridge, have been removed.

'While there is not any jurisdiction by The Monarchy or Cabinet Office over the use of the word 'Royal' overseas, The Duke and Duchess of Sussex do not intend to use "Sussex Royal" or any iteration of the word "Royal" in any territory (either within the UK or otherwise) when the transition occurs spring 2020.

'As The Duke and Duchess of Sussex continue to develop their non-profit organisation and plan for their future, we hope that you use this site as the source for factual information.

'In Spring 2020, their digital channels will be refreshed as they introduce the next exciting phase to you.

'The Duke and Duchess of Sussex eagerly await the opportunity to share more with you and greatly appreciate your support!'