Selena Gomez files $10 million lawsuit against mobile game for stealing her likeness

Selena Gomez has filed a $10 million lawsuit against the makers of a mobile game, after they allegedly used her likeness without permission in a new app..

The game, Clothes Forever - Styling Game, allows users to 'go shopping' with celebrities such as Selena, Taylor Swift and the Kardashians, urging them to spend real money to go on virtual shopping trips with amounts rangng from $0.99 to $99.99.

“Interact with the most beautiful models and celebrities; the likes of Kardashian, Gigi, Beyonce, Taylor, and more will be dropping by and asking for YOUR fashion advise!” the promotional material states.

The suit for the 'Boyfriend' singer says: "Defendants never requested, consulted, or informed Gomez regarding the use of any of her publicity rights in connection with the Game."

"Nor, if asked, would Gomez have consented to such use for the Game, which apparently relies on the unsavory practice of luring its users to make in-game purchases in amounts as much as $99.99 to fund imaginary spending in the Game and unlock features."

The suit also claims that the app is 'bug-ridden' and points out it only has a 3.5 out of 5 star rating, with the game seemingly directly ripping off a 2015 'Flare' magazine cover of the singer for its game.

Gomez is suing Guangzhou Feidong Software Technology Co., the China-based seller of the game, as well as MutantBox Interactive Limited, the British company that holds copyrights to the game for damages, a cut of the profits and for the game to stop its alleged unlawful activity and business practices.'